The Wild Reading Project (Nature Nurture CIC )

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We are on a mission to make our town wild!

Reading, like many towns has loads of wild spaces, where children can roam free, play and learn. Sadly, these spaces are underused by the community. And it’s not just our town – parents across the land are struggling to get their kids away from the screens, outside, active and having fun. We’re through to the final of ITV’s People’s Millions and we need your vote to WIN £50,000. We’re on telly on 24th November and we’re going to need 1000s of people across the land to pick up the phone and vote for ‘The WIld Reading project’.

So how are we going to do it?

We’re going to provide Free nature themed Family Wild Day events, workshops for schools, training for teachers, outdoor Playdays for children. They’ll be stuff you may remember as a child, like building dens, hunting bugs, creating wild art…all in our local parks, woodlands and other wild spaces. We’re going to map the Wild side of Reading and help people of all ages discover some of the amazing wildilife that live there too! We’ll join forces with schools, Children’s Centres, Playclubs and conservation groups to make sure every child in Reading has the opportunity to get outdoors and have some Wild time. And it doesn’t stop there – the amazing Wild Website will be crammed with maps, apps and activity ideas so everyone from Reading and beyond can access and enjoy all the wild spaces our town has on offer. Once people discover the wild on their doorstep, we’re sure they’ll want to go back for more.

We’re proud to be part of ‘The Wild Network’, whose mission is to support children, parents and guardians of children to roam free, play wild and connect with nature. An amazing film, ‘Project Wild Thing’, kickstarted this nationwide movement and as part of the project we’re going to create ‘The Wild Town Toolkit’ which we’ll share with other organisations across the land who want to make their own town go wild!.

Who on earth is behind this wild project?

We are the Nature Nurture team; a dedicated bunch of Forest School leaders, teachers, designers, environmental educators and wildlife experts. We have been running wild projects in Reading for over 3 years and this is our most ambitious project yet. We believe that spending time outdoors in the natural environment is vital to children developing into happy, healthy people who care about the planet.

What people say…

“From meeting Nature Nurture just once, we as a family have already discovered 3 complete urban wildlife/nature gems on our doorstep that we never knew existed. Looking keenly for future projects and thrilled with the prospect of having a guide to our local area. We are so lucky to live in a town full of greenery but it is mostly Reading’s best kept secrets. Let’s hope Nature Nurture manage to let the secrets out for all to share!!!” Eleanor Hayes, Reading Parent

“Everyone agrees that regular contact with the natural world is part and parcel of a healthy childhood. Yet far too few children know what it is like to make a daisy chain, chase falling leaves or feel the mud between their toes. We need to figure out how to reconnect children and families with the green spaces that are on their doorstep. The Wild Reading project is a great opportunity to do just that. With the support of the People’s Millions funding, one Berkshire town could pave the way for a nationwide movement to help children rediscover the joys of nature.”
- Tim Gill, independent researcher and author. He is one of the UK’s leading thinkers on childhood and from 1997 to 2004. he was Director of the Children’s Play Council (now Play England).

Project messages

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Posted by Charlieelfin on 06 Nov 2014
Such an exciting opportunity for Reading as the care and knowledge that the group brings with them means that families will have well crafted, exciting and challenging fun in outdoor settings across our wonderful town.
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Posted by Heidi01 on 04 Nov 2014
This is a fantastic project bringing the joys of the outdoors to so many :-)
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Posted by wyldstyle on 29 Oct 2014
The value of outdoor learning cannot be overstated for many children and families in Reading - an essential project, well worthy of support!
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Registering and supporting us on this website does not count as voting. The voting phone number will be advertised here and in the Daily Mirror on the day. A short video about this project and the competing project will also be shown on the ITV regional news between 6.00pm and 6.30pm.

Call from your landline using the long number, or your mobile phone using the short number. Mobile & BT Landline votes cost 15p. Other networks may vary.

Text Relay users should dial 18001 before the landline number.

No profits are made by ITV or the Big Lottery Fund from your calls. Lines are open from 9am until midnight tonight. Terms & conditions at

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Contact details

The Wild Reading Project

.113 Wantage Road, Reading, RG30 2SN


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